Understanding the process of marketing in an employment environment. Some of the subjects to be addressed are Branding, Marketing Methods, Marketing Materials, and Market Research.
2/8/2008 4:47 PM
Jerry wrote:
The starting point of your job search is to know what you want to do. This can take the form of a single job title, a sentence or two describing your desired work, or a dissertation that gives you a chance to think through your opportunities. When you have decided, write the job title and a two-sentence description to use as the compass direction for following the map.
If uncertain as to the work you want to do, spend time talking to people about the type of work you like and would consider undertaking. Coaches are helpful. Books on finding your hidden talents and job related interests are at the library. Don’t hesitate to talk to many people. You’ll be amazed to hear the insights provided by people who are interested in helping. Listen to other people’s stories and experiences. Many have traveled this same road.
Testing is available to help. Some tests provide general personality characteristic evaluation information. Others provide specific comparison of your skills, work orientation, and personality characteristics to a set of characteristics determined to be those of successful people in a specific field of endeavor. Most testing activities provide feedback in both written form and by a counselor. Some testing services are free. You may be asked to take such a test as a condition of employment or during the interview process.
Informational interviews are easy to get and can provide additional important information about work activities with which you are not familiar. A request for an informational interview of thirty minutes is not unreasonable and frequently extends longer, particularly, if you suggest ending the interview at the thirty-minute mark.
As you develop more insight, try writing a few sentences about what you have learned. Write job titles or short job descriptions. Let the writing sit for a while so that your subconscious mind can go to work for you. Watch your dreams; amazing developments have come from the dream state.
Don’t rush this part of your job search: if you don’t know where you’re going, you’re certain to not get there. When you have decided, write it down in the form of a job title or a very brief description of the job. Reply to this
2/8/2008 4:50 PM
Jerry wrote:
Positioning is the process of developing an awareness and statement of where you are in the field of employed individuals. A Positioning Statement is a one to two sentence statement that conveys what you do for whom, to uniquely solve an urgent need. Writing a Positioning Statement is a very useful exercise because it requires you to identify, then articulate in a concise and brief statement your distinct value to a potential employer in relation to your competitors. What do you offer and how do you compare to others?
Branding is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers” (American Marketing Association). Therefore it makes sense to understand that branding is not about getting your target employer to choose you over others, but it is about getting employers to see you as the only person that provides a solution to their problem. Ask yourself: 1.What talents, capabilities, and experience do I offer? 2.What do I specialize in? 3.Who is my target market? 4.How concisely can I express my uniqueness?
Translate your positioning statement and your brand definition to create a business card and a series of statements you can say in thirty seconds, one minute, and two minutes. Reply to this
2/12/2008 4:25 PMJerry wrote:
John Todor of The Whetstone Edge encourages job seekers to promote themselves by a variety of electronic and Internet processes. He provided the following links as places to find information and to post/blog information that will help in promotion.
The Whetstone Edge creates win-win business relationships for employers, employees, and customers. For more information about upcoming workshops and seminars, go to www.thewhetstoneedge.com Reply to this
The starting point of your job search is to know what you want to do. This can take the form of a single job title, a sentence or two describing your desired work, or a dissertation that gives you a chance to think through your opportunities. When you have decided, write the job title and a two-sentence description to use as the compass direction for following the map.
If uncertain as to the work you want to do, spend time talking to people about the type of work you like and would consider undertaking. Coaches are helpful. Books on finding your hidden talents and job related interests are at the library. Don’t hesitate to talk to many people. You’ll be amazed to hear the insights provided by people who are interested in helping. Listen to other people’s stories and experiences. Many have traveled this same road.
Testing is available to help. Some tests provide general personality characteristic evaluation information. Others provide specific comparison of your skills, work orientation, and personality characteristics to a set of characteristics determined to be those of successful people in a specific field of endeavor. Most testing activities provide feedback in both written form and by a counselor. Some testing services are free. You may be asked to take such a test as a condition of employment or during the interview process.
Informational interviews are easy to get and can provide additional important information about work activities with which you are not familiar. A request for an informational interview of thirty minutes is not unreasonable and frequently extends longer, particularly, if you suggest ending the interview at the thirty-minute mark.
As you develop more insight, try writing a few sentences about what you have learned. Write job titles or short job descriptions. Let the writing sit for a while so that your subconscious mind can go to work for you. Watch your dreams; amazing developments have come from the dream state.
Don’t rush this part of your job search: if you don’t know where you’re going, you’re certain to not get there. When you have decided, write it down in the form of a job title or a very brief description of the job.
Reply to this
Positioning is the process of developing an awareness and statement of where you are in the field of employed individuals. A Positioning Statement is a one to two sentence statement that conveys what you do for whom, to uniquely solve an urgent need. Writing a Positioning Statement is a very useful exercise because it requires you to identify, then articulate in a concise and brief statement your distinct value to a potential employer in relation to your competitors. What do you offer and how do you compare to others?
Branding is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers” (American Marketing Association). Therefore it makes sense to understand that branding is not about getting your target employer to choose you over others, but it is about getting employers to see you as the only person that provides a solution to their problem. Ask yourself:
1.What talents, capabilities, and experience do I offer?
2.What do I specialize in?
3.Who is my target market?
4.How concisely can I express my uniqueness?
Translate your positioning statement and your brand definition to create a business card and a series of statements you can say in thirty seconds, one minute, and two minutes.
Reply to this
John Todor of The Whetstone Edge encourages job seekers to promote themselves by a variety of electronic and Internet processes. He provided the following links as places to find information and to post/blog information that will help in promotion.
www.google.com/alerts
www.del.icio.us
www.allbusiness.com
www.linkedin.com
www.wikipedia.com
www.ezinearticles.com
www.thewisemarketer.com
www.OnCustomers.com
www.perfectem.com
www.customerthink.com/all_blogs
www.prweb.com
www.meetup.com
The Whetstone Edge creates win-win business relationships for employers, employees, and customers. For more information about upcoming workshops and seminars, go to www.thewhetstoneedge.com
Reply to this